Cost Effective Ways To Digitally Upgrade Your Business

If there’s one thing the lockdown taught us, it’s that businesses should be able to move on without having to see one other. Communication tools sprung up, meetings were happening online and it was almost as if we were thrown into the future of business without warning.

We’ve all come to realize that there’s a digital revolution happening, and it’s wonderful to witness.

With the digital revolution, technology is now used to do business. We’re having seminars and workshops online without having to be present in a hall, we’re sealing deals from our devices and selling from all over the world.

There’s also AI now. All we’re trying to say is, businesses that have not yet realized that the digital train is moving will soon be left behind, especially in Africa where many businesses still operate with old school brick and mortar formats.

The good news though is, the pandemic also forced us to move our businesses forward digitally, even though there’s still digital backwardness on the continent, and in Nigeria.

How do you upgrade your business digitally?

A simple and cost-effective way to do this is with Google. Google is a search engine that provides solutions for almost everything, including your business.

Here are a few ways you can use Google to digitally upgrade your business:

1.    Google My Business:

Registering for Google my business is a great and easy way to mark your digital footprints in the online world. You get to show customers your address, your contact details and what you’re offering.

You can have your location on the map so that it’s easier to be found, plus customers can drop reviews of what they thought about your services. All of this at absolutely no cost.

You can set it up easily and be verified within minutes and you could even set a business website up with Google my business. So you could display a short description of your services and business in general so that it shows if someone happens to search for your company.

There’s a Q & A feature with which customers can learn about your services or products and it is displayed on Google search.

You can post photo, videos and product descriptions, and your customers can book their own appointments themselves.

2. Google Drive:

If you use a lot of documents, spreadsheets and presentations, you’ll need to have a cloud where you can have your documents without losing them even without saving them.

Google Drive lets you sort all your documents into tidy folders where you’ll never have to worry about losing them, even if your laptop shuts down abruptly

Plus, you can share documents with your team no matter where they are, and they can make contributions and comments in real time. You won’t have to do a lot of back and forth uploading, downloading, deleting and all that.

3. Organic Search

If you have a blog, you can be found when people search for your kind of services on Google.

You can rank high by using the right keywords and strategies for better SEO, you just have to make sure you’re putting out good content. It is could be social media, your blog or maybe videos on YouTube.

There are tons of other ways to digitally upgrade your business, but let’s start with these – baby steps

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